TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

With a change of ownership in the works, the fate of TikTok’s algorithm – the secret sauce of its success – is up in the air.

What to know about TikTok, its algorithm, and the US-China deal to keep it running

A central question to TikTok’s potential shutdown saga has been whether the popular social video platform would keep its ...

Who’s Buying TikTok? Here’s What We Know About Who Gets the Algorithm.

A TikTok deal could be announced this week, according to White House officials. New details have emerged that suggest several ...
Business Insider

What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.

If ByteDance is actually forced to sell TikTok, it might not include the app's algorithm. But that might not be a huge issue for a new owner. For You-page recommendations could be recreated. TikTok ...

Deal for U.S.-Owned TikTok May Keep Chinese Algorithm: What to Know

“The Chinese government will, according to law, examine and approve relevant matters involving TikTok, such as the export of ...

Who is taking over TikTok in the US? What we know about American investors so far.

Who's involved in the deal to keep TikTok operating in the U.S.? What will happen to the algorithm? Here's what we know so far.