From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

A new report out today from edge cloud platform provider Fastly Inc. highlights how the explosive growth of artificial intelligence bots is reshaping web traffic, content access and infrastructure ...

Around the beginning of last year, Matthew Prince started receiving worried calls from the bosses of big media companies. They told Mr Prince, whose firm, Cloudflare, provides security infrastructure ...

Google said AI Mode search results will show more website links. The links will be "useful" but no definition for that was given. Google also said AI Overviews isn't reducing overall web traffic.