Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Merck’s executive director, operations lead, global medical affairs and outcomes research discusses how data is helping to ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Findings indicate that quantitative studies make up around 60 percent of the research, suggesting a preference for ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Essentially, data introduces scale, which can back up claims of effectiveness, impact, and need that narrative alone cannot. Its use within the context of nonprofit fund development is a key factor in ...

Working together as a team to better communicate between physicians and nurses as well as the complete caregiving team will ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

Telling stories with and about data helps students better see themselves as learners and helps teachers center them in the ...

KT has partnered with Microsoft (MS) to introduce an artificial intelligence (AI) model optimized for Korean society based on ...