Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.
Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...
Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...
Paired with March Networks Searchlight Cloud, the AI3 transforms raw foot traffic into actionable intelligence—displaying visual dashboards, alerts, and historical trends to help customers optimize ...
Alex Norström will become Spotify’s new co-CEO alongside Gustav Söderström in January 2026, as Daniel Ek steps into an ...
March Networks marked its 25th anniversary at GSX 2025 by launching the AI3 Counting Camera and unveiling upgrades to its AI ...
Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global ...
At the heart of the initiative is a simple trade: consumers download an app that tracks key behaviours - speeding, braking, ...
Explore this detailed UK healthcare sector report, enriched with data-driven insights covering the entire value chain. It delivers in-depth analyses of patient statistics, medical staffing, healthcare ...
Brands that leverage real-time data and predictive analytics to create audience personas experience better outcomes.
All supermarkets this week struggled with our Green Issue shop full of organic, B Corp and seasonal British produce, but ...
The skull reconstruction points to an Asian lineage that includes Homo longi and the mysterious Denisovans. It essentially ...