Choosing an igaming software platform is a strategic move, not a checkbox. The right partner blends compliance, content, and ...

The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine.

According to Mudhune, scalability of B2C models in Africa is based on mobile network penetration, fintech solutions, last ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of ...

The expectations of B2B buyers have shifted dramatically. What passed for a functional commerce experience just a few years ago now risks losing customers.

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

Waymo’s ever-expanding robotaxi aspirations have spread to the corporate world. The Alphabet-owned self-driving vehicle unit has launched “Waymo for Business,” a new service designed for companies to ...

Gone are the days when retailers relied on spreadsheets, emails and phone calls to offload customer returns and excess inventory into the secondary market. Today, the process of how this type of ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded in 2011, MomentumABM provides B2B marketing ...