Step into a flagship on Oxford Street or a pop-up in Manchester and the same truth applies: what shoppers see first shapes ...

Learn how to perform a visual card switch that creates the illusion of one card transforming into another. This easy tutorial ...

Visual illusions have recently become a hot topic. These puzzles are designed in such a way that they manipulate our minds ...

Business culture has long suggested that only "designers" or "creatives" should own visual communication. But with the right ...

Some of the oldest puzzles in history involve “figuring out” people’s ages. They are found in ancient texts across cultures, demonstrating a long-standing fascination with imaginative and logical ...

The Games editor shows us how all of the pieces fell into place. By Ian Livengood Ian Livengood is a puzzle editor at The Times. In addition to editing Pips, he constructs and edits crosswords. When I ...