Discover how AI-driven hyper-personalization shapes trust, loyalty, and purchase intent—and why the line between helpful and intrusive has never been thinner.

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

A report on the state of the art by Eben Harrell Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness ...

Three Motley Fool contributors examine formerly highly valued retail brands like Allbirds, Peloton, and Casper.

Consumers often set budgets for categories of expenses (e.g., entertainment) and track expenses against their budget. Because budgets cannot perfectly anticipate consumption opportunities, people may ...

BOSTON — McCormick & Co. said long-term company growth is well positioned through its retail products — which include seasonings, condiments, finishing salts and sugars, and more — addressing staple ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Twenty years after the introduction of the theory, we revisit what it does—and doesn’t—explain. by Clayton M. Christensen, Michael E. Raynor and Rory McDonald Please enjoy this HBR Classic. Clayton M.

For the purposes of this example, consider a purchase of a notebook computer. Below are 8 options for this computer. They differ in 3 basic benefits (weight, the length of the battery life, and the ...

Cognitive distortions involve negative thinking patterns that aren’t based on fact or reality. You can help change these thinking patterns to promote your mental well-being. “I have the worst luck in ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As technologies that capture and analyze data ...