Brand Authenticity, Generation Z, Consumer Loyalty, Digital Engagement, Structural Equation Modeling, Emerging Markets, Ghana ...
Journal of Marketing Theory and Practice, Vol. 27, No. 1 (Winter 2019), pp. 103-121 (19 pages) This study investigates the impact of celebrity endorsement and the moderating effect of negative ...
This valuable study analyzes aging-related chromatin changes through the lens of intra-chromosomal gene correlation length, which is a novel computational metric that captures spatial correlations in ...
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