Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Cracker Barrel’s new logo announcement didn’t go as planned. “Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral,” the ...

Cracker Barrel is highlighting a series of changes the restaurant chain has implemented in the wake of aggressive backlash from customers in recent weeks, ranging from a throwback in biscuit ...

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans. The announcement came two weeks after Cracker Barrel backtracked on a separate plan to ...

Cracker Barrel Old Country Store Inc. Cracker Barrel CEO discusses future plans following rebrand backlash. From the Nashville Business Journal: Cracker Barrel is taking steps to get back on track ...

Cracker Barrel Old Country Store is calling off its makeover. After months of customer outrage over revamped logos, redesigned dining rooms and lower food quality, the Tennessee-based restaurant chain ...

It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...

The country-style restaurant is trying to bring diners back with breakfast specials and by surveying regulars, CEO Julie ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with ...