Déjà vu—the eerie feeling that a new moment has happened before—has puzzled scientists and philosophers for centuries.

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By moving beyond lab tasks to richer, real-world settings, like virtual reality, we can better understand how perception ...

Researchers have developed AI-generated “visual anagrams” — images that transform into entirely new objects when rotated — to explore how the brain processes perception.

Taste and smell are so intimately connected that a whiff of well-loved foods evokes their taste without any conscious effort. Now, brain scans and machine learning have for the first time pinpointed ...

A sitcom is not a sitcom without a nagging mother pressuring her adult children to call or visit home more often. The choreography is always the same, with the mother applying pressure for greater ...

The next time you crave a sweet treat, go ahead and buy a bag of jellybeans—guilt free. Your indulgence will be in the ...