This interview with Carolyn Shelby examines AI’s real impact on SEO, Google’s strategic positioning, and why technical ...

The meaning of "AI" has evolved from simple logic systems to marketing hype.Generative AI creates “AI slop,” recycling and distorting human-made cont ...

A new study from UC Berkeley documented extensive age and gender distortion across online media — and found that common ...

Google's new AI mode causes consternation among publishers. Especially B&T, given our recent migration from Ask Jeeves.

Artificial intelligence (AI) technologies are progressing rapidly, presenting opportunities and intricate ethical and legal issues. This evaluation delineates modern methodologies and classifications ...

Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that ...

AI, by design, doesn’t send you to the source—it summarizes, paraphrases, and packages information drawn from those very sites. Google, which still controls about 90% of traditional search in the U.S.

You might need to start with an internship or apprenticeship, but you could earn big money depending on the role.

Agentic AI isn’t just another automation tool, it’s a new way of automating. Its true potential lies in reimagining work at ...

That’s why I’ve outlined a four-step framework for AI search success, one that helps brands adapt to new consumer behavior, ...

Can Google Search survive in a world of AI chatbots and answer engines? Billions of searches flow through Google every day, but generative AI tools like OpenAI’s ChatGPT are reshaping how we find ...