Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Starbucks is rewriting its barista playbook to prioritize eye contact, warmer greetings, and a customer‑care script dubbed L.A.T.T.E. This hospitality push is aimed at reversing six straight quarters ...

Starbucks is rewriting its barista playbook to prioritize eye contact, warmer greetings, and a customer‑care script dubbed L.A.T.T.E. This hospitality push is aimed at reversing six straight quarters ...

Here’s how a Starbucks SBUX-1.00%decrease; red down pointing triangle visit is supposed to go today: You walk in the door and the barista looks you in the eye, smiles and says, “Welcome to Starbucks.” ...