Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...
Roblox Corporation reported a 51% year-over-year increase in bookings in its second quarter 2025. Click here to read why RBLX ...
Kid-centric online platform Roblox on Wednesday announced an expanded collaboration with toymaker Mattel. Roblox stock jumped ...
Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.
Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...
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Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...
Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...
Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, ...