Report by consultancy Beano Brains found the generation largely ditching toy brands for digital entertainment, snacks, and ...

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children using the service, ...

Target has officially released its Toy Toys List ahead of the 2025 holiday season.  The retailer is focused on affordability, ...

Following on from the Fall Market update, Grow a Garden seed stages and evo seeds offer a new way and reason to grow Roblox ...

Target is debuting new experiences centered on toys during the holiday season. For the first time, the big-box retailer is ...

Games with ‘loot boxes’ should be classified for over-15s – but a new study shows many of the most popular mobile games ...

Here is the ultimate Grow a Garden Seed Stages event guide that will help you learn how to get Evo seeds and upgrade them for ...

Check out our full Grow a Garden Season Pass guide that includes how to earn battle pass XP, all the rewards, and store items ...

The Toy Insider just dropped their annual “Hot 20” list, and this year’s lineup is about to turn living rooms into magical ...

What are the top toys for kids of all ages in 2025 for girls and boys? John Lewis, Mattel, Amazon, Selfridges & Hamleys list ...

All of your Forever Friends FAQs answered, including how to take part, the event duration, quest list and rewards!