In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

With the school holidays coming up and the OnePass sale on, here are 15 toys and gadgets that'll keep the kids amused during ...

Halo’s story is Xbox’s story. From proving that consoles could deliver top-tier shooters to shaping the future of online play ...

One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

Dixie and Charli D’Amelio debuted "Dress Up BFF" Tuesday, a Roblox game featuring characters from their original animated franchise "Squeaky & Roy." ...

Meep City is a Roblox social game reminiscent of Club Penguin or Toontown where users hang out, decorate homes, and fulfill their slice of life fantasy. At least, that's the pitch. In practice, Meep ...

Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play. Roblox Moments, as the new app is called, will be ...

Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox.

Roblox Corp. will restrict certain features on its popular video-game platform across the Middle East, including the United Arab Emirates and Saudi Arabia, as child safety concerns and regulatory ...

Epic Games wants to cash in on user-created content with a new store that allows players to sell their own custom durable and ...

GameSpot may get a commission from retail offers. Roblox has become a hub for crossovers and a growing metaverse of IP, and its next collaboration will see one of the most popular anime series of all ...