One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been growing with multiple hit games on its platforms. This month, Roblox boasted ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Major Sanrio icon Kuromi's 20th anniversary festivities will start in Roblox (and real life) this Halloween with Crocs and ...

Think of a digital billboard in a racing game, or a branded portal that leads players into a virtual store. These ads blend ... ads in exchange for Robux or in-game items. To make this credible for ...