This year, Gen X-ers in the United States will spend an estimated $86 billion on beauty, said Juan Caballero, head of insights and analytics at World Data Lab, which recently released a report on ...

Get ready to gross out and amaze with this insanely realistic infected sickness makeup tutorial! Learn how to create fake boils, creepy veins, and even realistic vomit effects that bring your horror ...

Master the iconic Revenant look of Jade from Mortal Kombat 11 with this step-by-step makeup tutorial by MK Kollective. Perfect for cosplay, Halloween, or any Mortal Kombat fan! #MortalKombat #JadeMake ...

From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.

Miss America Cassie Donegan has heard the chatter regarding her pageant glam and has the perfect response to the online criticism. After Donegan, 28, was awarded the crown for Miss America on Sunday, ...

If you click on links we provide, we may receive compensation. PEOPLE staffers tested dozens of products — from blushes to brow gels and color correctors to contour sticks — to present this list of ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

'The View' alum, 58, said the lines on her face help tell the story of her life Sherri Shepherd/Instagram; Jamie McCarthy/Getty Sherri Shepherd is aging on her own terms. The View alum shared a makeup ...

Make-up trends will continue to come and go - and the latest one is something rather different to the classic 'clean girl' aesthetic or the 'glass skin' look. The 'tired girl' trend is currently ...