In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Let’s lock in our final predictions against the spread for the most important games on the Week 2 college football schedule this weekend. How are we doing? Last weekend, College Football HQ went 2-3 ...

After an offseason full of both question marks and anticipation, fans finally got a look at Michigan’s new offense on Saturday when the Wolverines defeated New Mexico, 34-17. Understandably, much of ...

Gen Alpha is learning about communication, friendship, and even getting its first taste of romance in the virtual world of multiplayer games ...

Garrett Nussmeier celebrates LSU's win last weekend. / Ken Ruinard / USA Today Network South Carolina / USA TODAY NETWORK via Imagn Images Happy Saturday! After an awesome Week 1 of college football ...

Week 1 of the college football season has come and gone. Upsets happened, trash was talked, Belichick lost, and the AP Top 25 has been reset. Now? We're onto Week 2. While we only have one ...

Instructions on setting up your VR headset, from Steam-compatible headsets to Oculus Quest, to work with Roblox.

A legal dispute between Steal a Brainrot's creators and the originator of a popular brainrot character has riled fans ...

Dixie and Charli D’Amelio debuted "Dress Up BFF" Tuesday, a Roblox game featuring characters from their original animated franchise "Squeaky & Roy." ...

Meep City is a Roblox social game reminiscent of Club Penguin or Toontown where users hang out, decorate homes, and fulfill their slice of life fantasy. At least, that's the pitch. In practice, Meep ...

Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play. Roblox Moments, as the new app is called, will be ...

New episodes of High Potential air weekly on Tuesdays on ABC.