Ashley Guchhait began developing Squirrely Roo Rabbit as a senior at MICA. Eight years later, she’s cofounded her own studio to continue bringing the game to life.

s childhood nostalgia lies in the old kids’ websites we used to play, and now we can only look back at them in photos and gameplay walkthroughs online ...

As it expands its footprint in the real world, a leading supermarket chain is also making waves in the metaverse, engaging ...

Instructions on setting up your VR headset, from Steam-compatible headsets to Oculus Quest, to work with Roblox.

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division. Lotev will start on September 29 and lead creator success efforts, including "building an integrated ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

We’re born wired for connection, reaching for a village, only to be put in bed in a quiet room. Consumer culture finds us, ...

Minnesota Vikings quarterback J.J. McCarthy used one collegiate disappointment as inspiration in Monday's win over the Chicago Bears. Minnesota Vikings quarterback J.J. McCarthy helped lead his team ...

The job is far from done for the Green Bay Packers, but they are without a doubt feeling great following a huge victory right out of the gate of their Week 1 showdown against the Detroit Lions at ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Taylor Swift didn’t touch down in São Paolo to cheer on her fiancé, Travis Kelce. The pop superstar skipped Kelce and his Kansas City Chiefs’ season opener in Brazil Friday, as they faced off against ...