Boss is teaming up with the NFL and metaverse game developer Gamefam to integrate its products into a Roblox game as the 2023-2024 season kicks into full gear, per information shared with Marketing ...

Roblox has named Shopify its first commerce integration partner, seeking to tie transactions closer to gaming, according to a press release. Through the deal, Shopify will pilot its Checkout solution ...

Jim Welch, Founder & CEO of The Devhouse Agency, joins the DLC Drop Podcast to share his journey from music to gaming, how brands can integrate authentically into video games, and where the future of ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

Brooklyn, New York-based hair care brand Amika has joined the growing community of businesses advertising in gaming spaces. Businesses have increasingly viewed Roblox as an avenue for advertising, ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

The Olympics’ ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups. If you have new appointments or transitions in your ...

I discovered a Roblox game that actually gave out free Robux to players, and it caused quite a stir. In this video, I explain ...