Investor's Business Daily on MSN

Roblox Stock Pops Higher On Deeper Collaboration With Mattel

Kid-centric online platform Roblox on Wednesday announced an expanded collaboration with toymaker Mattel. Roblox stock jumped ...

Mattel Is Bringing Your Favorite Toys To The Roblox World

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Mattel, Roblox to Expand Partnership

Mattel and Roblox are expanding their partnership, releasing new Roblox titles inspired by Mattel brands. Roblex will debut a Monster High experience on Oct. 24 and will follow with franchises ...

‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...
SFGate

Roblox turning user-designed video game characters into toys

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...