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For years, personalization has been retail’s magic word. The promise was simple: show each shopper exactly what they want and they’ll buy more.

For AI to deliver real business value, it must move beyond generic responses and demonstrate true situational awareness.

Comcast Advertising has released new research on the effects of contextual alignment in advertising. In this Q&A, Kristin Shumaker, Comcast Advertising Analyst, and Larry Allen, VP of Global Strategy ...

Recent advances in inflammation biology have revealed that immune responses are highly dynamic and context-dependent, shaped ...