The most effective way to measure the health of one’s brand is by looking at returning customers. If you have built enough strength in your brand’s trust and consistency, you naturally build brand ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

In hypercasual and hybrid-casual projects, a premium look & feel can be a game-changer. Micro-interactions, subtle VFX, fluid ...

Raw hotline metrics rarely tell a nuanced story and can be easily misinterpreted — a decline in reports might suggest ...

Zahi Fayad is leading a Digital Twins study investigating how our health data can be put to better use to help us live ...

PSEG Long Island achieves 67% of LIPA's 2024 performance metrics, facing challenges in customer satisfaction and system ...

Sonora High School students in teacher Jason Rivera’s construction class are building a retaining wall behind their classroom, and the project is being touted as an example of how Career Technical ...

An empty, 1.3-million-square-foot warehouse north of Denver was supposed to be an emblem of cutting-edge manufacturing. Colorado Gov. Jared Polis heralded a California company’s plan to build a ...