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Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment ...
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Comscore & TiVo Announce Partnership To Power Cross‑Platform Audience Measurement Across Linear & Streaming
The plan is to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming and digital. The post ...
This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...
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