We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Microsoft has been testing a new AI-powered Xbox chatbot, and now Xbox Insiders can try it out for the first time. I exclusively revealed the existence of this new “Xbox Support Virtual Agent ...

Sony just released a $700 PS5 Pro, a mid-gen console upgrade that offers better performance than the base PS5.

the reworked Xbox Game Pass Quests are currently only available in Australia and require users to jump through a few hoops to make the most of the new system. It seems many gamers on Microsoft's ...

Microsoft is rolling out a new AI-powered feature for Xbox gamers. In a blog post, Microsoft said that that the new AI feature will be available for select users. Called Support Virtual Agent ...

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...

Microsoft Gaming CEO Phil Spencer confirms plans for an Xbox handheld device, but it’s still “a few years out” from release. The company is working on prototypes and aims to create a device supporting ...