We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Xbox promises more consoles and devices for fans. Find out what Phil Spencer, head honcho of Xbox, said about the future of ...

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new ...

Sony just released a $700 PS5 Pro, a mid-gen console upgrade that offers better performance than the base PS5.

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...

Microsoft Gaming CEO Phil Spencer confirms plans for an Xbox handheld device, but it’s still “a few years out” from release. The company is working on prototypes and aims to create a device supporting ...

to the point that he personally stoked some Xbox handheld console rumors in early 2024. The executive now told Bloomberg that he loves the idea of Microsoft building new devices in the long term.

Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate ...

Microsoft just released brand new Xbox models including a 2TB Xbox Series X in a new Galaxy Black Special Edition, an all-digital 1TB Xbox Series X in Robot White, and an all-digital 1TB Xbox ...