Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the company’s first incarnation as a Wall Street highflyer.

The company, co-founded and chaired by Michael Saylor, now owns more than $45 billion worth of bitcoins. Strategy described itself as 'the world’s first and largest Bitcoin Treasury Company', and a 'business intelligence' company listed on Nasdaq 100.

The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations, the company said. MicroStrategy,