The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social media marketing training. Filmed on the Shetland Islands in Scotland ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive ...

For FMCG brands, encouraging and amplifying user generated content is a way to build authentic and engaged communities ...

Five pharma CMOs break down how their marketing teams are organized and how they foster creativity within their teams.

Digging deep into global marketing strategies and the strategic, operational, and leadership aspects of managing global marketing organizations in South Korea and Japan.

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

A report on the state of the art by Eben Harrell Nobel Laureate Francis Crick called it the astonishing hypothesis: the idea that all human feelings, thoughts, and actions—even consciousness ...

Soyoung Kang and Vineet Mehra are opening their playbooks to efficient growth and rewriting marketing's narrative.

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the best CRM for your small business based on our ...

Goldman Sachs Asset Management (GSAM), the alternative investment division of Goldman Sachs Group Inc., has entered into an agreement to acquire a controlling stake in Dutch generic drug manufacturer ...

Every day we make trade-offs. We go to a convenience store and we pay a higher price for milk. You find a great deal on a product, but chances are you won't get much service or some other amenities.