Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

September 2006 Is there a formula for success and can anyone recreate it? Yes, such a formula exists. It'll help you come up with a headline that won't just catch the readers' eyes, it'll make them ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

Writing ad copy for Facebook that converts is hard. While there are not easy recipes for success, our 9 surefire tips are sure to help. Some people still believe that Facebook ads are not a good ...

Get their attention so they‘ll listen Include enough cues from their lifestyle so that they’ll stay with you Provide enough seeds for their imagination so that they’ll co-create your story At the end ...