HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Scottish writer Krysty Wilson-Cairns’ reveals her shock when she learned of Sam Mendes’ plans for his World War I epic '1917' and how they crafted the screenplay. By Alex Ritman U.K. Correspondent I ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

In the latest installment of Variety’s new weekly series “Hollywood How-To,” Janet Mock, the writing maven of Ryan Murphy’s “Hollywood” and “Pose,” shares her tips for writing a script. The… ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

A common way to transition into a flashback is to invoke the character's memory—having them see something that resonates, ...

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...