Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

As part of their PGY3 training, Internal Medicine residents Brian Sanders and Matt Christensen decided to address gaps in medication reconciliation for patients at discharge. Discharge medication ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A well-written sales statement helps you build confidence during the sales process. It also acts as a guide for determining if a prospect is a good fit for your products or services. As you write your ...