Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Making the Case: The No-Nonsense Guide to Writing the Perfect Case Statement, by Jerold Panas, seeks to help nonprofit groups draft a document to explain why they deserve support. Mr. Panas, founder ...

If you had to answer this question today, could you? If not, you’re in the same boat as most of the population. There’s no specific time or age in which we as humans magically come to know ourselves.

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

The authors offer their opinion on the limitations of written witness statements in international arbitration and propose video-recorded evidence as an alternative. In international arbitration, as in ...

You know why your business needs a mission statement–writing one clarifies your value and purpose, and having one helps to both communicate that information to others and guide day-to-day decision ...

You have /5 articles left. Sign up for a free account or log in. The first step in demystifying a diversity statement is to understand why it matters and why you are ...

Opinions expressed by Entrepreneur contributors are their own. Financial data is always at the back of the business plan, but that doesn't mean it's any less important than up-front material such as ...