Shopify reports that brands need distinct voices to stand out amid digital sameness, emphasizing authenticity, engagement, ...

Brands that weave cultural understanding into their core and consistently demonstrate this approach transform trust into ...

A CEO’s influence extends beyond quarterly earnings reports—it defines how people perceive the company itself, and ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

Voices: We should be ashamed of ourselves for casting Jennifer Aniston into a role she never wanted ...

Aldi is rebranding its private label products to include the Aldi name or an "ALDI Original" endorsement. The discount grocery chain is rapidly expanding in Florida, with plans to open 800 new U.S.

Dine Brands plans to open a lot more co-branded Applebee’s-IHOP locations. Remote workers may not be happy about returning to offices, but Sweetgreen sure is – and the shift will likely benefit ...

Now, for the first time, Aldi will be branding all its products with its own name, either with a new namesake brand or with “an ALDI Original” on the label according to a Sept. 24 release. “The new ...