Swift’s reinvention of her IP strategy can be broken down into three moves: reclaiming her masters, staking trademark claims on her “eras,” and corralling fan energy toward official channels.

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If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Like most leagues, broadcast rights to the National ...

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The two-way player who finished his college career at Alabama brings Final Four experience among other accolades.