Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

As ads are increasingly being regulated, cost-conscious communicators are omnipresent, platforms are enhancing and changing interaction experiences, and digital environments are evolving, the keys to ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use ...

Patient interviews provide a unique opportunity to identify common concerns and problems that may not be identified at the level of the general practitioner or hospital, and that may influence patient ...

Cet article donne une vue d'ensemble de l'analyse par types-idéaux, telle qu'elle ressort des travaux de Weber et telle qu'elle peut être utilisée dans l'interprétation qualitative des données.