Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, ...

Spending hours typing out notes from interviews, meetings, or lectures can be draining. That's where the top speech to text websites step in, tools designed to ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad ...

Discover privacy friendly alternatives to every Google product. Take small steps to protect your data, reduce tracking, and regain control of your digital life with secure, ...

These free data analytics courses give professionals a chance to learn new skills from anywhere. With flexible schedules and ...

ChatGPT has continued to capture the vast majority of usage and engagement over the past three months, according to Comscore, OneLittleWeb, Statcounter, and TechGaged.

AI search is leading a steep drop in website traffic, but Google sees this as opportunity for marketers. Find out why.

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

To establish a thriving e-commerce business, it’s essential to deeply understand your target audience — the foundation upon ...

Every action, interaction and decision in your business depends on having trustworthy and accurate data. When data flows smoothly from one place to another and stays consistent, you can be confident ...