“Start by wiping off excess product on the rim of the tube to get an even application,” Kassajikian advises. From there, ...

For Prime Day, e.l.f. Cosmetics blessed us with a *very* jumbo version of the primer that we all know and love—the Power Grip Primer—and honestly, we’re not complaining. Retailing for $11, the 1200mL ...

One shopper didn’t hold back, calling the Oogie Boogie-themed primer “the best sticky primer I’ve used. It locks the makeup in. My look survived both high temps and sweaty anniversary activities.

Mercedes-Benz has unveiled a creative new research vehicle called ELF, short for Experimental-Lade-Fahrzeug (Experimntal Charging Vehicle), designed to explore the future of electric-vehicle charging.

Unlock the full potential of Elmer's glue with our innovative ideas! In this video, we'll take you through remarkable and inventive ways to utilize this everyday product. Ideal for DIY enthusiasts, ...

E.l.f. Cosmetics unveiled its most colossal launch yet: the limited-edition Mega Power Grip Primer. A supersized version of ...