Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Brand Authenticity, Generation Z, Consumer Loyalty, Digital Engagement, Structural Equation Modeling, Emerging Markets, Ghana ...

Statistical testing in Python offers a way to make sure your data is meaningful. It only takes a second to validate your data ...

Yesterday we outlined six ways to identify your core values to improve your decision-making. Now it’s time to test them. Once you’ve identified a few themes from your answers, label each one with a ...

Despite recent advances in screening and diagnosis, tuberculosis remains the deadliest infectious disease. An estimated 10·8 ...

A structured approach to testing ideas and hypotheses is a powerful tool for driving growth, improving client satisfaction, and solidifying their position as trusted advisors.

A new study on chess players explored people's overconfidence in a domain with clear measures of performance and the ...

Hooked up, heart racing, and every answer under the spotlight - but somehow, I passed without a hitch. This wasn’t luck. It was strategy, mindset, and maybe a little chaos. The reactions were ...

Not too long ago, A/B testing felt like a superpower for digital marketers, product managers, and data analysts. You had two ...

President Donald Trump’s approval rating ticked up four points from April in the latest Washington Post-Ipsos survey that found 43% approve of his job performance—on par with his 41% average rating ...

President Donald Trump’s approval rating declined one point in a Reuters/Ipsos poll released Tuesday—hours after Trump claimed he has the “highest poll numbers [he’s] ever had”—keeping his rating ...

Introduction Mentalising, the capacity to understand behaviour via underlying mental states, is a key construct in psychopathology. While self-report instruments are widely used to assess mentalising, ...