More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Naomi Saphra thinks that most research into language models focuses too much on the finished product. She’s mining the ...

From pilots to full rollouts, continual evaluation ensures policy decisions are guided by live evidence, not hindsight.

Kiran Gadhave developed a tool for provenance tracking, which records user actions to make data analysis and research more ...

In today’s world, data is not just numbers on a spreadsheet. It’s the fuel driving smarter decisions, stronger businesses, and even personal growth. Data analytics has become one of the hot deals ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

In this podcast, we talk to Nasuni founder and CTO Andres Rodriguez about the obstacles to getting the most value from ...

Telling stories with and about data helps students better see themselves as learners and helps teachers center them in the ...