The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

Ready Set Ford. That’s the simple theme of a complex, global media campaign Detroit’s second-largest automaker is launching today, its first global marketing program in more than a decade. It could be ...

Ford on Wednesday launched “Ready, Set, Ford,” a global advertising campaign marking what the company calls a fundamental shift in its branding strategy, according to CNBC. The initiative moves beyond ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Ford’s pro segment is posting strong growth and a double-digit operating margin, a bright spot for the business. Due to the nature of new car purchases, Ford will always face demand cyclicality. Ford ...

Ford Motor Co. is shifting funds from its electric vehicle division, and the beneficiary is its cash-cow Ford Pro commercial vehicle and Super Duty truck business. A bumpier-than-expected adoption ...

After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now flies around ...

The 1930 Cadillac V16 Sport Phaeton by Fleetowood was the American standard for luxury and engineering back back in the day ...