GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

Ready Set Ford. That’s the simple theme of a complex, global media campaign Detroit’s second-largest automaker is launching today, its first global marketing program in more than a decade. It could be ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

Ford on Wednesday launched “Ready, Set, Ford,” a global advertising campaign marking what the company calls a fundamental shift in its branding strategy, according to CNBC. The initiative moves beyond ...

The event, which is due to take place on 19-20 September next year, will feature a service location and ceremonial start within the Shrewsbury area. Organised by Cheltenham Motor Club, the afternoon ...

The Ford Focus may be on its way out, but reports suggest the famous name won't disappear for long. Charlie Kirk killing suspect ‘in custody’ Trump tells Fox & Friends: ‘We have him’ Terry Crews ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Ford’s pro segment is posting strong growth and a double-digit operating margin, a bright spot for the business. Due to the nature of new car purchases, Ford will always face demand cyclicality. Ford ...

Whether or not you’ve seen “Megalopolis,” you'll be riveted by this fly-on-the-wall look into the film's behind-the-scenes tensions. “Am I bankrupting my family on some crazy thing?” Coppola, 86, asks ...