Once upon a time, a word processor was little more than a blank canvas for your finger-transmitted musings: You’d open up the program, type whatever you wanted — and, well, that was pretty much it.

Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger AI-generated ads.

Alphabet, Inc. is a holding company, which engages in software, health care, transportation, and other technologies. It operates through the following segments: Google Services, Google Cloud, and ...