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The Google Play Store is partnering with Blackhawk Network to launch a new digital gift card mall. More details here.

Store credit for retailers ranging from Starbucks to Delta Airlines to Bass Pro Shops can now be gifted through Google's app store.

Besides other incoming updates, the Google Play Store now lets you directly buy digital gift cards on Android.

Google has added a new gift cards section on Google Play, giving users a safer alternative to stay away from scams.

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