Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

A new proposal asks digital ad auctions to voluntarily disclose how they pick winners and set prices.

Millions of dollars have been spent on ads for and against California's Proposition 50, a November ballot measure that would redraw congressional maps to favor Democrats.

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising ...

Meta has confirmed it will collect interactions with its AI tools to serve targeted ads across Facebook, Instagram and ...

After two weeks of remedy hearings, Judge Leonie Brinkema recommended a settlement in U.S. v. Google (Advertising).

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad ...