Influencers are the new cultural power brokers, so says every article you see online. They shape taste, dictate trends, and, in some cases, even influence what the news covers. But this cultural ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...

A new proposal asks digital ad auctions to voluntarily disclose how they pick winners and set prices.

Zohran Mamdani, Andrew Cuomo and Curtis Sliwa are now all running television ads in the critical race for New York City mayor, hoping to sway voters with less than five weeks to go.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

The company’s use of AI interactions for ads comes as other tech giants, including Google and Amazon, have begun monetizing AI tools, often through cloud-based services. But few have used AI chat ...

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Clicking the ad redirects users back to Trump’s original post. That same ad design has appeared in the New York Times. The ads show screenshots of Trump’s Truth Social post presented as promotional ...

Meta has confirmed it will collect interactions with its AI tools to serve targeted ads across Facebook, Instagram and Threads. Here's how, when and who is affected.

Advertising Week New York is putting the spotlight on creators, with nearly three dozen set to take the stage. Here’s what you need to know if you’re heading to the event.