Dearest gentle readers, a new makeup collaboration is making waves in the ton — and lucky for you, we have all the scintillating details. Introducing NYX Professional Cosmetics’ Bridgerton collab, a ...

There’s no better time for a smokey eye than on Halloween. The ColourPop Blowin’ Smoke Eyeshadow Palette will definitely come in handy this spooky season…whether you want a dramatic look for a night ...

Starting off with the e.l.f. Cosmetics monochromatic multi-stick. If you’re like me and you want an easy, all-in-one package for a blush, especially if you’re on the go, then this is the perfect ...

Lipstick runs on its own cycle for the “color of the season,” and the top trending lipstick shades for this fall and winter ...

NYX Professional Makeup launched a Halloween campaign, “Mon-Star Bash,” inspired by Universal Pictures’ classic movie monsters, according to a press release. The campaign transforms several Gen Z ...

The W7 Legend Foundation has been so many shoppers’ secret weapon for getting flawless-looking skin. Pimples, scars, and imperfections get covered up with this buildable, natural-finish foundation, ...

The results are in! Explore InStyle’s 2025 Readers’ Choice Beauty Awards, featuring 1,379 readers’ 70 all-time favorite ...

As a beauty editor racing from backstage to the front row, one product kept her makeup flawless through it all, and it’s worthy of a permanent spot in your bag.

This sale is a dream come true for makeup lovers. From bestselling foundations and mascaras to cult-favourite lipsticks and ...

Amazon Prime Day is here again. Here's how to shop the best deals on beauty and skincare products from stand-out beauty brands during the big day.

AI search is reshaping ecommerce by connecting customer intent with product discovery. This guide shows IT leaders and decision-makers how to optimize structured data, feeds, and content for AI ...