From mechanical precision to electric innovation: BMW's 30-year evolution in driving dynamics

Mihiar Ayoubi, Head of BMW Driving Experience, reflects on three decades of transformation at the German automaker. From purely mechanical systems to intelligent connectivity and now a revolutionary ...
It's Nice That

The productivity paradox: why AI won’t speed up creative work

AI tools were meant to automate the boring bits and free up time for meaningful work. Instead, creatives speak of endless ...