Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

TrustScore evaluates documents, data sources and AI-generated outputs across multiple dimensions, including authorship, ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

In this edition of Data Spotlight, we examine supply chain and facilities data, the effects of guidance surprises on stocks, ...

How confident are you in your investment into this earnings season? In this session, Bloomberg specialists will show how to ...

Seven years ago, Congress’ Preventing Maternal Deaths Act was signed into law by President Donald Trump — but the funding it ...

High-speed digitizers are indispensable in the medical and pharmaceutical sectors, revolutionizing how data is collected, ...

The global rise in obesity is staggering. Obesity has doubled in over 70 nations within a span of a mere four decades.

Leaf Monitor, a new mobile tool backed by artificial intelligence and predictive modeling, could revolutionize how farmers ...

A few weeks back, we reported on a research group that figured out how to measure heartrate using perturbations in WiFi ...