Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

MCA scores help officials know if their school is making progress and help the state identify which schools need support, ...

In the field of health, the development of artificial intelligence (AI) may mean major breakthroughs in personalizing ...

President Donald Trump signed an executive order approving a sale of TikTok's US business. Oracle will audit its algorithm ...

Attackers are using legitimate credentials to walk through the front door and “live off the land”. True cyber resilience now ...

Hawk, a preeminent Native American public health expert, discusses RSV, “data genocide” and positive change driven by ...

More recently, spending has been skewed by changes to the tax code that favor the well-to-do and the surge in returns on ...

China’s plug-and-play AI is powering everything from hotels to hospitals and factories, but affordability remains the key ...

Scientists digitally reconstructed a 1 million-year-old skull unearthed in China. The analysis suggests it may have belonged to an ancestor of the Denisovans and “Dragon Man.” ...

Three UCSB graduate students share how their research and futures have been impacted by the Trump administration’s policies.

Summer is one of those seasons that can seem to fly by. But, it may actually be getting longer, or at least feel like it. A ...

You know what, it’s just another outsourced company. I do not, I don’t mean to slam them. I find nothing all that interesting ...