Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

MCA scores help officials know if their school is making progress and help the state identify which schools need support, ...

President Donald Trump signed an executive order approving a sale of TikTok's US business. Oracle will audit its algorithm ...

Attackers are using legitimate credentials to walk through the front door and “live off the land”. True cyber resilience now ...

Hawk, a preeminent Native American public health expert, discusses RSV, “data genocide” and positive change driven by ...

More recently, spending has been skewed by changes to the tax code that favor the well-to-do and the surge in returns on ...

China’s plug-and-play AI is powering everything from hotels to hospitals and factories, but affordability remains the key ...

Scientists digitally reconstructed a 1 million-year-old skull unearthed in China. The analysis suggests it may have belonged to an ancestor of the Denisovans and “Dragon Man.” ...

Three UCSB graduate students share how their research and futures have been impacted by the Trump administration’s policies.

You know what, it’s just another outsourced company. I do not, I don’t mean to slam them. I find nothing all that interesting ...

Bunkers, bomb shelters, mines and mountains all play critical roles protecting against our latest existential threat: the terrifying prospect of data loss.

Some areas of Hampton Roads struggle with unaffordable energy bills more than others. Data from the Virginia Poverty Law Center shows ZIP codes with lower median incomes, including parts of Norfolk ...